Based on the existing logo, I established the branding guidelines and expanded the graphical vocabulary for various visual communications for the Center for Digital Humanities at Princeton Universiry, such as annual report, website, and newsletters.

The project investigates and reinterprets the influential parameters of two opposing concepts — lightness and heaviness. Coding process in Grounded Theory, a qualitative method commonly used in social science, has been utilized to identity qualities that will influence the perception of lightness from literature and art and design projects. By presenting an analytical lens as a tool to inspect design and other aesthetic phenomena, it offers an explanation of the rather elusive concept of lightness.